Facebook App To Offer Discounts To People Who Agree To Be Constantly Tracked With Facial Recognition Technology:
Would you agree to this in return for a half-price smoothie? Created by advertising agency Redpepper, a program called “Facedeals” is already being tested in Tennessee, with plans to expand nationally in the near future. The way it works is, internet-connected cameras mounted in front of businesses capture the faces of comers and goers. Individuals who have agreed to participate in Facedeals are identified and tracked using facial recognition software when a camera spots them, and as a reward periodically receive personalized deals and coupons via their smartphones:
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